Using VUVOXs online media creation and sharing platform, Element has created and syndicated a range of custom X-Games interactive media channels featuring live photos, video and audio taken by Element team riders and Element's professional media journalists. The channels will be continuously updated on the Element This is My X-Games website.
During the X-Games, Element's team riders, including four time X-Games gold medalist, Bucky Lasek, will use Canon's Powershot line of cameras to capture and report their experience. This will provide action sports fans with an unmatched insight into the competition, not available on TV.